With its 500 million active monthly users, the benefits to your business of enlisting the help of TikTok are potentially stratospheric.
TikTok is now the most popular of the social media platforms and is responsible for a slew of viral videos that became mega chart-topping hits and for turning ‘ordinary’ TikTok content uploaders into stars.
The power of TikTok to influence, showcase a new product or service, or grow an audience is phenomenal, and businesses of all shapes and sizes are getting in on the action to boost their visibility and bottom line.
Use the tips below to get your business TikTok channel up and running and make the most of the marketing opportunities this social media giant offers. You may be surprised at just how easy it is to do!
How to Start Your TikTok Channel
It’s free to sign up for and get started on TikTok. All you need to do is download the app from the relevant app store and sign-up using your Facebook, Twitter, or email account details.
You’ll be automatically assigned a user name – but don’t worry, you can easily change this. Make your user name as close as possible to that of your business to help existing and potential clients find you.
At the bottom of the screen, you’ll find a ‘Me’ button, which will take you to where you can customize your profile.
Add a profile picture, create a business bio, and tell readers what makes your products and/or services better than all the others out there.
And you’re done! When you’re ready to record your first video, you just hit the ‘+’ button at the bottom of the screen, and filming will begin.
Remember to take vertical videos, so they’re in the format required for this platform. Consider adding some TikTok music to make your videos stand out and add to the entertainment factor.
Why Use TikTok to Boost Your Brand?
So, now we’ve looked at how to get your TikTok channel up and running; let’s focus on why it’s such a good idea.
TikTok not only boasts an enormous user base: it’s still growing!
TikTok enjoys higher overall user engagement as a platform than any other social media site.
Many TikTok subscribers are from Generation Z; marketers love this demographic due to their newly acquired buying power.
TikTok offers lots of localized as well as global marketing and engagement opportunities.
The platform allows brands to show a ‘lighter’ or fun side to their organizations, which can appeal to potential new customers.
Tips on Using TikTok to Grow Your Business
Here are the hacks you need to get the best results from your business’s TikTok channel:
Know What’s Trending
Things move fast in the world of TikTok, and staying on top of trends can help you cash in on some golden marketing opportunities!
For example, if ‘Autumn fashion’ is trending on TikTok, think of ways your brand could tap into this message. So, if you’re a florist, you could create a video about creating an on-trend interior look with a spectacular display of autumn foliage.
Partner Up With Influencers
Powerful influencers may not come cheap, but getting a mention or a link to one of your business’s products or services could work out as a cost-effective way of driving a serious amount of traffic to your TikTok channel.
The key is working with the right influencer whose style and tone align with your brand, so take some time to research your options.
Keep it Fun
The focus is on light-heartedness and fun with TikTok, so use your content to give viewers a look behind the scenes with your brand or a peek into your day-to-day life as you run your business.
TikTok videos are actually meant to look DIY, so don’t try to create a polished, scripted production: go with authenticity every time instead to engage your audience and help them connect with you and your business.
Create Your Own TikTok Gif
You can easily create a Gif on TikTok that’ll even be watermarked with your business’s name.
All you need to do is find your video and, while it’s playing, hit the Share button to the right of the screen; next select Share as Gif. Now you can either choose where to share it or save the Gif to your device.
Consider Paid Ads
And if you really want to bring out the marketing big guns, consider setting aside a budget for paid ads on TikTok.
These ads could be in the form of In-feed ads, TopView ads, branded hashtag challenge ads, brand takeovers, or branded effects.
Research each option carefully to determine which option would be right for your business and would most likely reach and resonate with your target market.
Use the guide and tips above to get your business’s TikTok account up and running today and to start reaping the rewards of being active on this platform.
From boosting your visibility to strengthening the power of your branding, TikTok could turn out to be the mightiest weapon in your business’s arsenal.
