He was remarkably impressed by the elegance and style that he observed while serving as a lift boy at the ‘Savoy Hotel.’ He came back to Italy and began to help his father make saddles and leather travel bags. As the need for saddles decreased, he experimented into making several other accessories to keep his business moving ahead. He established ‘Gucci’ as a family business and successfully merged the elegance and style that he had noticed abroad with the craftsmanship of Italy.
His brand is popular, and people from all around the world visit Florence to buy items from him. He strengthened his business to Rome and involved his sons to run the company along with him.
Even after his death, the business unfold its arms and ‘Gucci’ became one of the most popular leading brands. The overall management of the firm was switched to his son Rodolfo and then to his grandson Maurizio.
The company then became a public limited company. Eventually, it became a fully public company. ‘Gucci’ is now considered as one of the world’s greatly desirable luxury brands.
Guccio Gucci Career:
- Guccio Gucci career started when he was inspired by what he had observed in London and Paris, then he returned to Florence and started assisting his make to make saddles and leather travel bags. As the market for saddles decreased, with the start of automobiles, he decided to make many different accessories to keep the business moving ahead.
- In 1921, he established the ‘House of Gucci’ as a family-owned business in Florence, with a manufacturing unit and a small leather accessories shop. His shop sold leather bags and various other accessories made by him and then came to be recognized as a brand that provides high-quality items and original designs.
- He was appreciated to employ the best of craftsmen from his neighborhood, with zero compromises on quality. Since many of his clients were aristocrats on horseback, who came to him to purchase riding gear, he adopted the horse bit as his iconic image. A lot of his designs were motivated by stirrups and other items of horse saddlery.
- His brand became popular and people from all around travel to Florence to buy his items. In 1932, he built the loafer shoe with a glide snaffle, which was unique of its kind and soon became famous as casual footwear. In 1938, he had enlarged his business to Rome and had asked his sons help in running the company.
- He experimented with various types of material, including hemp, linen, and jute, to come up with some of the most creative designs. One of his popular designs of the 1940s was a bamboo bag in the shape of a saddle, with handles prepared from the burnished cane.
- As his business flourished, he did not compromise with the quality of his items and always gave genuine designs. In 1953 the company was at its peak when he passed away. His inheritance was taken over by his sons. His brand has experienced a lot of changes since then. However, it is still regarded as one of the top global brands in fashion.
- The well-known double G logo stands for Guccio Gucci.
- Although Gucci began in Italy, a country famous for its fashion, the style was motivated by those living in London and around England.
- When it first started, the company developed quality leather luggage items. Handbags and briefcases are still some of the most distinguished Gucci items.
- Many celebrities all over the world are hardcore fans of this brand, including rapper 2 Chainz who famously said, ‘When I die, bury me inside the Gucci store.’
- Among the first items to be made by Gucci was separable leather bags for saddles.
- It is easy to comprehend where the recognizable horse bit logo appeared from. This logo was first discovered in the 1950s and has remained a key part of the brand ever since.
- In 1953, until he died, Guccio Gucci himself managed the brand.
- After his death, his sons took the responsibility of the business and expanded the products among Hollywood celebrities.
- The popular Gucci Hobo Bag was consumed by celebrities such as Elizabeth Taylor.
- The GG logo was not developed by Gucci himself. It was invented in 1960 in order to honor Guccio Gucci after his death.
- The 1980s saw Gucci almost went bankrupt after scandalous stories of the Gucci family hit the press.
- In the experiment to make about some positive change, Tom Ford was assigned the position of Creative Director at Gucci in 1994.
- Within 5 years, an improvement of 90% in sales was recorded and the House of Gucci was worth about $4 billion.
- Gucci “Genius Jeans” gained the Guinness World Records as the most costly pair of jeans in the entire world. They were priced at a whopping $3,134 back in 1998.
- Many well-known designers work alongside Gucci, such as Alexander McQueen and Stella McCartney.
- In 2005, Gucci agreed to join a partnership with UNICEF. That means that a certain amount of all profits are provided to the organization, helping children to get a good education and clean water in third-world countries.
- The Bamboo Shopper is one of the most extraordinary Gucci items.
- After sixty years of the Gucci business, the company had its first runway show which was held in Florence from where it all started.
- Frida Giannini was appointed as the Creative Director in 2006 after Tom Ford left to launch his own brand.
- Gucci was the first brand to host a fashion show at Westminster Abbey, London, which took place in 2017.
- Gucci’s Chime for Change project intends to empower young girls and women and has successfully funded over 200 various projects so far.
This is our research about Guccio Gucci, how he created it as a world-class brand. All his struggles are worth his customers to get the unwatchable genuine and elegant products.
