Social media has become a powerful tool for businesses to reach their audience and improve their market share. Creating a successful social strategy is no easy task, but some simple yet effective ways to get started.
This article will cover eight different techniques that you can use today to optimize your online presence on social media.
Data Management
Data Management Platforms (DMP) is the main point of data integration for online media companies.
DMP’s allow publishers to collect, store and use their audience data in a central location that can be accessed by all devices connected to them. You can integrate your audience data and use it across other platforms such as CRM systems to create a 360-degree view of the customer using Azure data management platforms.
Social Media Monitoring
Social Media Monitoring is another useful tool that allows marketers to track social sentiment about your brand or industry across multiple sources like Facebook, Twitter, LinkedIn, etc. Social monitoring tools also provide marketers with insights into how users perceive specific topics, giving them more control over future campaigns.
Viral Marketing means promoting something through word-of-mouth which reduces marketing costs while increasing awareness around a product or service.
A great way to generate interest in new products or services is offering discounts during promotional periods, but this needs good social monitoring tools in place to ensure you’re not offering a deal for something that’s already been discounted.
Data Visualization & Analytics Tools
As we mentioned earlier, data is the main currency of social media, and marketers need to make sense of it all.
Data visualization tools like Power BI can better help your marketing team understand their target audience by visualizing big data sets and drawing insights from them.
By understanding customer behaviors, brands can create effective strategies based on real-time consumer actions, beneficial across various digital channels such as advertisements or email campaigns.
Campaign Optimization
Creating a successful social media marketing campaign requires testing and optimizing.
By using the correct tools, marketers can measure performance across various social media channels, which allows them to learn what works best for their audience. These insights can then be used in future campaigns, giving marketers more control over their budgets.
LinkedIn Sales Navigator
LinkedIn Sales Navigator allows BtoB companies (and individuals) to take advantage of this powerful platform for business development through enhanced capabilities around prospecting, networking, and account-based sales.
LinkedIn Sales Navigator is used by marketers to research, build and engage their target accounts using the social media platform to generate more opportunities for revenue growth.
This tool allows you to tap into nearly half a million decision makers’ business contacts which can be accessed through LinkedIn’s premium subscriptions. Another benefit of this product is its ability to track email opens, so users know who has viewed their messages.
Brand Monitoring & Management Tools
Brands need effective tools that help them monitor what customers are saying about them online while also allowing them to respond quickly when necessary.
Social Mention is one such brand monitoring solution that provides real-time alerts on keywords relating to your industry or any other topic-related interests, thus allowing companies to manage their online brand image.
With social mention, you can track competitor activity and determine what users are saying about specific products or services to improve your offering and meet customer needs.
Data-Driven Marketing Tools
Using data in marketing is key, and marketers need tools that will help them collect, store and analyze their audience’s behavior when it comes to brand interactions or purchases.
Azure Data Factory allows you to build a pipeline between your existing cloud services like CRM systems to integrate all of this information into one central system for better results. It also makes the process much easier by allowing users to automate complex tasks such as filtering out old files from social media profiles, which saves time across various social channels without compromising quality control procedures.
Using these strategies mentioned above, marketers can optimize their online presence and take full advantage of digital platforms using specific tools designed with user engagement at its core, thus creating more opportunities for revenue growth.
Social Selling Tools
The main benefit of using a tool like Likeable Hub is its ability to help marketers understand their audience better through targeted messaging that resonates with them.
Another great feature is the ‘social selling’ functionality which allows companies to share content, drive leads and establish thought leadership around industry topics which helps build brand awareness and attract new customers.
By leveraging data from sources such as Google Analytics, Social Mention, or Facebook, businesses can create opportunities for people interested in particular topics, thus expanding their reach further than just LinkedIn alone.
The main goal of marketers is to convince potential customers that their product or service will fulfill a need and social media provides an opportunity for businesses in this area.
With the right tools, companies can engage with users on a more personal level, resulting in increased brand loyalty.
These products offer marketers everything they could need to gain insights from online conversations, so they have total control over future campaigns.
